Give research signals a clear frame of reference.
Intentsource presents a framework for business signals research. Explore definitions, research questions and the evidence needed to interpret business research signals responsibly.
A considered view of business research signals
Preserve the authorized source, observation date and scope alongside a signal.
Signal definition
Specify what an observation measures before considering what it might imply.
Source provenance
Preserve the authorized source, observation date and scope alongside a signal.
Timing and recency
A historical reference may remain accessible after circumstances have changed.
Alternative explanations
Consider multiple explanations; a single reference does not establish organizational intent.
Company context
Confirm which entity and business activity a reference concerns before linking observations.
Evidence quality
Separate direct observations, reported statements and estimates in every interpretation.
Signal definition
Specify what an observation measures before considering what it might imply.
A clear path from question to interpretation
Consider multiple explanations; a single reference does not establish organizational intent.
Source provenance
Preserve the authorized source, observation date and scope alongside a signal.
Timing and recency
A historical reference may remain accessible after circumstances have changed.
Alternative explanations
Consider multiple explanations; a single reference does not establish organizational intent.
A considered view of business research signals
Preserve the authorized source, observation date and scope alongside a signal.
Company context
Confirm which entity and business activity a reference concerns before linking observations.
Evidence quality
Separate direct observations, reported statements and estimates in every interpretation.
Signal definition
Specify what an observation measures before considering what it might imply.
Source provenance
Preserve the authorized source, observation date and scope alongside a signal.
Evidence, definitions and context
Research perspectives; conclusions require supporting evidence.
Define the observation before interpreting its meaning.
Keep the source and observation date with each research note.
Assess alternatives and uncertainty before reaching a conclusion.
Questions about business signals research?
Preserve the authorized source, observation date and scope alongside a signal.
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